Japan really knows how to use their pool of young beauties to sell a product. In Europe, they used topless men to support the Nintendo DS Lite, but Japan does it right by recruiting popular ladies, Kana Tsugihara and Mai Tazawa from Sabra Magazine (much like Maxim here in the States) to show off Sony’s black and white PSPs.
Youtube Video of Kana Tsugihara and Mai Tazawa promoting Sony’s PSP.