Long known as an international hot spot for designer clothing, Hong Kong is home to one of twenty-three Bape Busy Work Shops in the world. Being the largest Busy Work Shop inspired designers to use the space to create each brand’s unique display ranges. A technique known as double bind concept of “orderly-chaos”, allows brand elements of entertainment and grade to coexist.

A Bathing Ape, Bape, Bapy, Apee, and Baby Milo are all able to sit as independent boutiques within a single department store. Each range is represented on the exterior wall by color coded neon lights, acting as an advertisement icon towards the busy streets up front.